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Continued Reinvention of Radiology can Transform the Profession

The greatest opportunity and most urgent need facing radiology is to innovate the practice to optimize value, according to RSNA President Richard L. Ehman, MD.

“No other major medical specialty is so profoundly based on a remarkable invention that changed the world,” Dr. Ehman told the audience in Arie Crown Theater for Sunday’s Opening Session. “And it is your collective focus on the well-being of our patients that drives all of our efforts and innovations.”

In his President’s Address, “Is it Time to Reinvent Radiology?” Dr. Ehman reflected on the theme of this year’s annual meeting to discuss how the lessons from the past can help advance the unique aspects of radiologic science that are driving the innovations of tomorrow. “It is time to explore the frontiers of our discipline to support our culture of invention that will ultimately help transform what we do to better serve our patients,” he said.

From the earliest days of medical imaging, exploring the possibilities of radiography has had an extraordinary impact on patient care. In fact, expanding the capabilities of medical imaging has changed patient care so greatly that most physicians cannot imagine practicing without them.

“It is the very exploration by multidisciplinary teams of physicists, engineers, radiologists and chemists that resulted in the innovations that went far beyond the original inventions,” Dr. Ehman said. “This ‘use-inspired’ mindset in radiology still encourages research that integrates basic and applied science from the onset to help explore the potential of an invention resulting in high impact on patient care.”

Dr. Ehman emphasized the rapid translation of medical imaging research and advances into clinical practice. “Radiologists are fierce early adopters of new technology when they believe it can improve the service they provide for patients,” Dr. Ehman said.

Dr. Ehman offered several ways that radiologists can tap the full potential of radiology to achieve the transformations that will lead into the next decades and beyond. First, radiologists must continue to recognize and capitalize on the unique aspects of the science.

“Research in our field is typically use-inspired and rapidly translated for high impact on patient care,” Dr. Ehman said. “Our advances are often in the form of inventions and our innovation is fueled by technology. And radiology research often harnesses multidisciplinary team science and yields a high return-on-investment by economic standards.”

Second, radiologists must continue to relentlessly innovate, especially focusing on investing in research, which in radiology has been shown to have a very high rate of return. “Some have wondered if we are reaching a technological plateau in medical imaging,” he said. “Yet, if you look at the exploding content of our journals and the vibrant innovation displayed in the scientific sessions and the technical exhibition of this annual meeting, you will see that this is simply not the case.”

As a third area of focus, Dr. Ehman noted that radiologists must continue to strive for innovation around value in medical imaging. While the current perceived value of medical imaging merits excellent reimbursement within the traditional fee-for-service practice, it is now time to be proactive in adopting innovations that enhance value even if they disrupt the fee-for-service model. “These innovations — whether they are machine learning, highly-focused protocols or value-focused re-engineering — may allow our most powerful diagnostic tools to be used even more effectively for the benefit of patients,” he said.

In conclusion, Dr. Ehman asked members to embrace disruption and continue to reinvent and transform the specialty to provide patients with access to radiology’s strongest capabilities. “Imagine a world in which our most advanced imaging technologies are widely available, modestly-priced and considered high-value, first-line diagnostic tools,” he said. “Knowing that disruption and reinvention of our practice is inevitable, we must guide the process ourselves instead of having it imposed on us by others outside our discipline.”



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Agende un demo en RSNA

ELSEVIER: Moving support from email to webform and telephone channels

We’re ending our support for traditional email addresses. This means that beginning September 4, 2017 you’ll no longer be able to use AmirsysSupport@elsevier.com to contact Customer Service. Although this address is being discontinued, we’re going nowhere and you’ll still be able to get in touch via webforms (on our product support hub) and telephone. This isn’t an economy drive – we’re making these changes so we can help you in a more timely and effective manner.

What’s wrong with traditional email?
The trouble with traditional emails, the kind where you just describe the problem you’re having and then send them off to us, is that they involve a huge amount of “back and forth” before the issue is resolved. This is usually because we don’t have all the information we need, or because we’re not sure what you mean, so it takes us longer to assign your issue to the right support team and get it fixed.

What’s right with webforms and telephone support?
By contrast, the faster and clearer nature of telephone and webform support means we don’t usually experience these delays. Over the last two years, issue resolution through these channels has been significantly faster – usually several days faster – than via email. At the same time, the feedback we’ve received has been conspicuously more positive.

Doing what we’re here for
Based on this data, we’ve decided to invest in the channels that work best and remove support from those which don’t work so well. Changes can be difficult, and we apologize now for any inconvenience these ones might cause, but we’re confident that this re-focusing will help us to fix your problems faster and more effectively – which is pretty much what we’re here for.

The Product Support Hubs can be found in the Help section on all of our Products or for easy reference –
STATdx: http://help.elsevier.com/app/answers/list/p/10272
ExpertPath: http://help.elsevier.com/app/answers/list/p/10440
RADPrimer & PATHPrimer: http://help.elsevier.com/app/answers/list/p/10441
ImmunoQuery: http://help.elsevier.com/app/answers/list/p/10442
Imaging Reference Center: http://help.elsevier.com/app/answers/list/p/10444
Pathology Reference Center: http://help.elsevier.com/app/answers/list/p/10445
Anatomy Reference Center: http://help.elsevier.com/app/answers/list/p/10446
Online Solutions Customer Service